Welcome to Appleton Market

Local food for a resilient Northeast Wisconsin.

Market Info

The Northeast Wisconsin Food Hub is a service and wholesale marketplace for local food. The market automates the financial and administrative aspects of local food transactions, allowing buyers and sellers to build relationships that work.

As a buyer, you:

  • Gain access to wholesale local farm fresh food

    • Grow existing relationships
    • Meet new farmers

  • Single catalog contains many farms’ products

    • Products listed with source identification, growing methods, farm location
    • Filter products by farm or by type
    • Order products from one farm or many

  • Buy from many farms with a single transaction

    • Receive an invoice immediately
    • Automated payments to individual farms
    • Each farm receives individual order and pick list

  • Open marketplace maintains competitive market and fair prices

    • Farmers set their own prices
    • Products from different sellers listed side-by-side

  • Select a distribution option that works for you

    • Set specific delivery instructions and packaging expectations
    • Food Hub management works with growers to meet requirements

  • Take advantage of market information to plan future purchasing

    • Receive annual market reports including pricing trends, purchasing volumes, and gaps in production
    • All transaction and order histories export in CSV

    As a seller, you...

  • Gain access to wholesale buyers interested in local food

    • Grow existing relationships
    • Build new ones

  • Market your farm and products directly

    • Seller profile links to Facebook, Twitter
    • Highlight your unique growing methods and certifications

  • Manage your own prices, inventory, and products

    • Set your own minimum orders
    • Choose which distribution options you will participate in
    • Product updates posted immediately (24/7 access)

  • Save time with automated pick lists and order summaries

    • Pick lists, packing slips, order summaries generated for each order cycle

  • Get paid weekly directly to your bank account

    • Buyers pay and receive an invoice when ordering
    • Payments direct deposited to sellers each Wednesday

  • Take advantage of market information to plan future production

    • Receive annual market reports including pricing trends, purchasing volumes, and gaps in production.

    Distribution Options

    This year the Appleton Food Hub will offer three weekly distribution options:
  • Farm-Direct -- No Fee

    • Each farm delivers directly to each buyer

  • Just-In-Time Aggregation -- 2.5% of order, assessed at checkout

    • Each farm delivers to a refrigerated truck
    • The refrigerated truck delivers directly to each buyer

  • Farm Market Buyer Pick-Up -- No Fee

    • Buyers pick up their order from farms with stands at the Saturday Downtown Appleton Farm Market

    Market Fees

    8% transaction fee included in product prices